Observation & Analysis
As a design researcher, listening with your eyes and ears is key. Body movement, language and gestures all carry insightful information about what the user is thinking, perceiving and feeling about any given thing. By using a combination of photography, designed research probes, field work, mapping and other qualitative research methods during interviews, designers can start to make invisible processes visible and gain better insight into how those will affect the final product.
Analyzing qualitative data presents numerous challenges but digging deep using techniques based in linguistical theory, semiotics, and psychoanalysis can helps us in recognizing what we should look for and how to deconstruct it to discover what lies beneath.
